SHARING WORLD CUP EXPERIENCES IN LAUSANNE SWITZERLAND
Des Burke-Kennedy presents at the IF Forum
The annual IF Forum in Lausanne, Switzerland, is an invitation-only event. It is organised by SportAccord Convention on the doorstep of the International Olympic Committee HQ in Lausanne every year. This time, over 200 senior Sports Federation members were invited – including Des Burke-Kennedy, IWWF World Cup Media and Marketing Chairman. Jacques Rogge, IOC President was also present and made the opening address.
The first day of the Forum included an intensive training seminar entitled Mastering the Media, presented by ITV/ITN Star, Sharon Thomas. This involved on-camera training and critical appraisal. Other presentations covered building Event Awareness, Multi-Year Agreements, Bums-on-Seats,...