As we now approach the closing stages of the 2004 Wakeboard World Cup organized by the International Waterski Federation, final preparations are being made at the magnificent downtown site in Singapore. This Wakeboard World Cup Stop will take place there on October 30 / 31.

HSBC, recently nominated the Global Bank of the Year 2004 by The Banker, has come on board as the title sponsor of the Singapore Stop. With 110 million customers, 230,000 staff, and 10,000 offices in 76 countries and territories, this is one of the world’s largest banking and financial services organizations.

HSBC is not new to involvements in major sporting activities. The HSBC Group used the Jaguar Team in Formula 1 to launch a new corporate identity, is the current sponsor of the World Match Play Golf Championships in Wentworth, England – and is also a key investor in the HSBC Arena at the Buffalo Waterfront in New York. HSBC made the following announcement in Singapore –

‘HSBC is pleased to be able to help bring this world-class wakeboarding event to Singapore for the benefit of our sporting community,’ said Wendy Lim, HSBC’s Head of Marketing. ‘We see this as a good opportunity for us to reinforce our brand promise as The World’s Local Bank. In particular, as wakeboarding is an increasingly popular sport among young professionals, an important customer segment to HSBC, we believe the HSBC Wakeboard World Cup will be of added interest and benefit to them.’

HSBC have also highlighted their Wakeboard World Cup involvement on their Web site – Details of a ‘Guess The Winner’ and Photography competition are also announced to support this event – and also ‘Early Bird Giveaways’ for the first 500 visitors each day to the Singapore Stop on October 30/31.

The President of the International Waterski Federation, Kuno Ritschard, also stated as follows ‘We are delighted to welcome HSBC, The World’s Local Bank, to our World Cup and to show them the excitement of Wakeboarding. This rapidly growing discipline has created a totally new and refreshing water sport around the World and having HSBC as an experienced global partner is very encouraging indeed. As we have active Federations in most of the countries included in HSBC’s international network, we see this as a natural marriage for both our organizations’

For further details of the HSBC Wakeboard World Cup Stop in Singapore, see the details on

CONTACT : Des Burke-Kennedy, Media Chairman, International Waterski Federation

Official Towboat Sponsor for 2004 World Cup

HSBC Wakeboard World Cup 2004 Singapore