WORLD CUP TV REACH SETS NEW AIRTIME RECORDS AFTER TOKYO

With our 36th World Cup Stop just weeks away in Mandurah, Western Australia on March 16/17, it is really great to see that our TV Airtime achievements keep getting better and better. It takes many years to build a solid global audience. As our audience research abilities also improve, we are learning more and more about the power of our World Cup series to attract new audiences around the world and in particular in those new emerging markets.

Our first Cable Wakeboard World Cup Stop last September was staged beside the spectacular Rainbow Bridge in downtown Tokyo. The entire Rixen Cable system was set up on the beach just for this weekend which was quite an achievement. As our World Cup TV shows are distributed through a complex network of Stations across the Continents, capturing the actual airtime achievement of each Stop takes some months. The Tokyo reports have now been finalised and here are some very encouraging headlines :

TOTAL AIRTIME ACHIEVED : 704 HOURS AND 29 MINUTES

NUMBER OF TRANSMISSIONS : 2,579

NEWS ITEMS ACHIEVED : 895

SOME LEADING AIRTIME HOURS ACHIEVED

SWITZERLAND – 48hrs

FRANCE – 38hrs

ISRAEL – 23hrs

USA – 20hrs

GERMANY – 18hrs

ITALY – 17hrs