WORLD CUP TV REACH SETS NEW AIRTIME RECORDS AFTER TOKYO
With our 36th World Cup Stop just weeks away in Mandurah, Western Australia on March 16/17, it is really great to see that our TV Airtime achievements keep getting better and better. It takes many years to build a solid global audience. As our audience research abilities also improve, we are learning more and more about the power of our World Cup series to attract new audiences around the world and in particular in those new emerging markets.
Our first Cable Wakeboard World Cup Stop last September was staged beside the spectacular Rainbow Bridge in downtown Tokyo. The entire Rixen Cable system was set up on the beach just for this weekend which was quite an achievement. As our World Cup TV shows are distributed through a complex network...