IWWF invited to take part in China’s first International Sports Resources Marketing and Service Trade Fair in Beijing.
By the year 2015, China has set a target of generating $600 billion of Service Trade. During the inaugural Fair last week in Beijing, a total of 458 contracts were signed worth an estimated $60 billion. The Fair comprised an enormous exhibition and top level auditorium presentations. The IWWF was represented by IWWF President Kuno Ritschard, IWWF Vice President Thomas Lin and Des Burke-Kennedy, Media & Marketing Chairman.
Thanks to the help of the State Water Sports Development Company, an information booth was provided where details of the World Cup and WAKEBOARD 2020 VISION opportunities were displayed for the thousands of visitors.
Des Burke-Kennedy made a presentation in the auditorium on how to use events such as the World Cup series to promote the interests of the hosts and sponsors on both the home and overseas markets. While thousands took part in the various exhibitions and presentations, only three guests were selected for a private face-to-face discussion with Mr. Liu Qi, President of the Beijing Olympic Games Committee and Member of the Politburo of the Central Committee of the Communist Party of China. These were Kuno Ritschard, Des Burke-Kennedy and the World President of the International Advertising Association.
As one of the most influential decision-makes in China, Kuno Ritschard presented Mr Liu Qi with copies of the World Cup promotional brochure and the new WAKEBOARD 2020 VISION brochure and DVD. He also stressed the importance of developing Cable Wakeboard and Waterski sites in China. Further announcements are expected shortly in Beijing on these developments. With the well publicised growth in current levels of disposable income in China, this IWWF marketing exercise was designed to maximise awareness of what our sport has to offer in the very competitive field of sports.