WORLD CUP TV PRODUCTION AND DISTRIBUTION PLAN AGREED FOR 2012
Kuno Ritschard, Alan Morton and Des Burke-Kennedy
In January every year, we meet Alan Morton in London, Chief Executive of ProActive TV, to agree plans for both the production and global distribution of our World Cup TV series. Having now completed together a total of 32 edited TV shows with ProActive, the process has been streamlined to ensure that no matter where the World Cup Stops take us, the same tight deadlines are met.
IWWF President Kuno Ritschard and Marketing Chairman Des Burke-Kennedy are now working with ProActive to expand the global distribution of the 26 minute edited World Cup show. It is also hoped to obtain more advance broadcast listings for our hosts and sponsors and to capitalize on some of the current changes taking place within the Broadcast industry. Formats for the World Cup Show are also being reviewed to strengthen the branding to help raise its international profile. Watch out for developments here shortly.